Advertising your business on your car is one of the most cost-effective ways to reach new customers. Studies have shown that this type of advertising costs between $3.38 and $8.65 per thousand impressions, compared to $15 and up for online, magazine, and TV ads.
If you're driving around town anyway, why not take advantage of the opportunity to find new customers? Let's look at how to advertise with your car.
Options for Advertising Your Business on Your Car
There are several options for using your car to advertise your business, including:
Each of them has advantages and disadvantages.
License Plate Frames
License plate frames are the least expensive option to advertise with your car. You can have them custom-made for a few dollars each but they are the least visible option of the bunch. Your target audience has to be close enough to read the details, which limits their versatility.
Roof toppers are larger and more visible, letting you reach more potential customers. They can be awkward to install and could change your car's driving dynamic if they're too big or heavy.
Magnets and Decals
Magnets and decals are one of the easiest options to attach to your car. Magnets have to be attached to metal so they typically work best on the doors. They can be removed if you don't want the advertising to be a permanent fixture on your car.
Decals are also easy to install but are more permanent than magnets. They work best on windows and bumpers.
Vinyl wraps give you the most flexibility of the different options. You can get quarter, half, and full wraps to cover as much of your car as necessary to get your message across.
Vehicle wraps are one of the higher-priced options but a good wrap will last for several years so your return on investment will be higher than the other options. A vehicle wrap is also one of the most permanent options so you'll need to commit to having the ad on your car all the time.
Getting the Most Bang for Your Buck When You Advertise with Your Car
A good car advertisement should meet several criteria, including:
- Simple visuals with clear branding
- Simple, easy-to-read text
- Get people's attention without being distracting
- Have an easy-to-remember call-to-action
Bear in mind that a lot of your target audience will be driving when they see your ad so you don't want it to be too distracting or hard to remember. Use easy-to-remember contact information such as a short email address or a phone number with a word, like 555-ROOF for a roofing company, for example.
It's also important to remember that your driving will impact your company when you have an ad on your car. Make sure you're not making a bad impression by speeding or driving dangerously.
Where to Find Vehicle Wraps
Vehicle wraps are one of the most effective ways to advertise with your car but to get the best results, make sure you get a high-quality wrap that will hold up to weather and other driving conditions.
SpeedPro Canada can design and install a vehicle wrap to advertise your business that will look as good in five years as it does the day it's installed. Get in touch with us today for a free consultation and quote for your car.