How To Choose The Right Trade Show for Your Business

Sep 14, 2018

There is no shortage of opportunities to be an exhibitor-there are trade shows and events that vary from the most niche markets to broad and general themes. With all of these options, it’s difficult to determine which trade shows are the best options for your business or organization.  Here are some simple points to consider before beginning the selection process.

Step One- Research.

Compile a list of the events in your industry taking place over the year. It might be a good idea to consider some niche market industry shows as well as some that have a more broader focus.  Once you have your list, see which events best serve your trade show goals. By keeping your goals in mind, you can focus on what you want to get out of the events and make a better selection.

All trade shows fall into two major categories, one type will suit you better, depending on the goal for your business.

Consumer based trade shows are designed to increase awareness about a product or service, to launch your brand or create buzz about a new product or service.

Industry trade shows are networking based. You can get the pulse of the industry, make connections and gather information that will guide your buying decisions.

Step Two- Ask Yourself!

Now that you know what your options are, and what kinds of trade shows you should be attending, it’s time to do some more investigation.

How well known is this event? How many years has it been held? How successful was it last year? These kinds of questions help you forecast your audience for that day. There are benefits and drawbacks to being in a well-established tradeshow and a brand new one so don’t discount an event solely based on the fact that it is new.

Does your organization fit well into the theme? Your horse supplement business may not be a natural fit at the auto expo.

Is the trade show the right size for what your goals are? If you’re ready to make the next leap and face off with some of the top competitors in your industry, you won’t find them at the smaller events.

Step Three- Is this Feasible?

It’s great to have an idea of the events you WANT to participate, but you have to make sure that they are feasible.

Logistics- Can I make this work for my business? Can I get there and get set up in time? How will I ship my display materials and product? Can I staff the booth with the right people without taking away from home operations?

Cost- Before signing on to any trade show, understand that there are a few different factors at play here. Include the cost of the booth space rental, travel and accommodation expenses, booth needs (displays, freebies, marketing materials etc.) and the cost of staff.  Some events have additional rates for the services that you require (power, internet etc.) so make sure that your budget includes that as well.

Trade shows can provide a fantastic opportunity to get out there, meet people and get your company noticed- but it’s important to ensure that you are in the right place, that it is the right time for your business and that your gains (even in the long run) will justify the expense to your business.

Have questions for us? We're happy to provide you with specific recommendations based on your trade show marketing needs - ask us about booking a no-cost consultation with one of our visual communication experts. Contact Speedpro Imaging Burloak today. 905-582-4873

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  • How To Choose The Right Trade Show for Your Business

    Sep 14, 2018
    There is no shortage of opportunities to be an exhibitor-there are trade shows and events that vary from the most niche markets to broad and general themes. With all of these options, it’s difficult to determine which trade shows are the best options for your business or organization. Here are some simple points to consider before beginning the selection process.