FAQ’s: Let’s Talk Vehicle Wraps

Apr 4, 2018

Speedpro Imaging Burloak specializes in “Great. Big. Graphics.” that get your brand and message noticed. One of our most popular ways of doing this is a vehicle wrap. Wraps act as a moving 3D billboard and work 24 hours a day to create awareness for your company. They’re a fantastic way to reach new customers.

This being said, we get loads of emails and calls on the process, cost and about everything else in-between, which we are more than happy to answer! However, we’ve decided to put together a list of the most common FAQ’s to get you started on your way.

Q: Why wrap a vehicle?

A: Vehicle wraps are the most cost-effective method on existence. The cost per impression (CPI) of vehicle wraps is less than other forms of advertising such as billboards, television, radio and yellow pages. Vehicle wraps can improve the appearance of a vehicle. A wrap will rejuvenate the look of your older vehicle to look new or match others in a fleet. Digitally printed wraps can be duplicated more easily than traditional methods like paint and airbrushing.

Q: How much does a wrap cost?

A: Four factors determine the cost of a wrap:

The amount of material needed (make/model/coverage).
The amount of design time and photo acquisition required.
The complexity (or simplicity) of installation.
The quality of the vinyl and laminate (will affect the longevity).

Q: Can I wrap a vehicle myself?

A: Installing a vehicle wrap is a difficult process that demands a high level of expertise. Unless you have been trained (YouTube isn’t sufficient) and have experience installing a wrap, you will not be happy with the wrinkles and bubbles which are almost certain to happen, particularly on complex curves. This is why we require all of our installers to be professionally trained and certified.

Q: How long does the process of wrapping a vehicle usually take?

A: Getting your design right takes more time than any other phase. It is critical. The design can take a couple of days or a couple of weeks; it depends on the clarity of your ‘vision’ and your availability for quick feedback on design proofs. Once the final proof is approved, we move into production and confirm the installation schedule. From the day of approved art, it can be as quick as 4 to 5 days to complete the installation.

Q: Does Speedpro complete solid colour or carbon fiber wraps?

A: Yes, we do both. But, sold colour wraps (such as the popular matte black or carbon fiber) requires more labour and attention to finishing details than full-colour vehicle wraps. With full-colour graphics, the vehicle’s original plain colour often blends in visually in locations such as door seems where the wrap doesn’t cover the paint. On the other hand, with solid colour wraps, the vehicle’s original paint may be very noticeable of all the seams haven’t been fully covered. Consequently, a solid colour vehicle wrap will cost 25-35% more than a full-colour vehicle wrap because of the additional labour involved.

If you have any questions or would like more information on wrapping your vehicle contact Speedpro Burloak today. Our studio offers free, on-site consultations – That’s right we come to you! You’re also welcome to bring your vehicle by during business hours for a quick inspection and in person chat.

Find us on social media @speedproburloak.

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