Let’s face it - the world is going digital and with just the click of a button, your business can be immediately visible on the various platforms currently available online. But this doesn’t mean that good, old print marketing is no more. If anything, this is your chance to make use of print marketing and stand out from the rest. Print marketing has great potential to increase sales, especially if done right. One of the most challenging tasks when it comes to print media is choosing the most ideal print marketing materials for your business.
There are various forms of print marketing materials and each works in its unique way to help you improve your communication efforts. The following is a quick guide to help you pick the most appropriate print marketing materials for your business:
Stand out with brochures, booklets and flyers
Brochures, booklets and flyers have always been reliable forms of print marketing. Although the three may be seen to perform the same task, they are used in different ways to achieve varying results. So which one should you go for? Well, it all depends on what you hope to achieve. For instance, if you have recently opened a gym and are looking for the best way to spread the news around your area in the best way possible, then flyers will do the trick. Flyers are versatile and dynamic since they serve both as handouts and posters when need be.
On the other hand, if you are looking to offer more detailed information about your business to potential clients, then booklets and brochures will be better. In this case, you may either decide to hand them out to individuals or place them at strategic places to be picked up at will. Brochures are ideal for answering one-off questions because of their limited space. A booklet is more detailed and can offer in-depth information about the business.
The magic with door hangers
Use of door hangers is a cost-effective method that one can use on their print marketing campaigns. They work best for businesses serving local neighborhoods. This may include school, restaurants, cleaning and real estate. The best thing about door hangers is that they are impossible to ignore. This can mean significant return on investment within no time.
Have you considered postcards?
Postcards have come a long way and their effectiveness is timeless. If you prefer direct mail marketing, then this should be at the top of your list. They are not only fast but also affordable to produce. The trick here is to ensure that your graphics stand out. Draft that alluring call-to-action and never forget to strategically place your contact information.
You can never go wrong with print marketing. Once you figure out your marketing goals, it becomes much easier to pick out the most ideal print marketing materials. For more information on printing material and commercial signs installation, Speedpro Signs is here to help.