Trade Show Backdrop Considerations

Jan 13, 2022

Do you have some upcoming trade shows to boost your revenue? A trade show gives you access to many people who have buying power and may want to strike up a new relationship with your business. However, you only have about three seconds to pull them into your booth or display. You need something eye-catching that makes a real statement about who you are and what your company offers. 


What are some things you should keep in mind about your trade show backdrop? Here are a few tips to get you thinking about the design of your next backdrop: 

Increase Brand Awareness

One of the largest tasks that your trade show backdrop must do is to increase brand awareness. The reality is that most attendees already have a few businesses in mind that they want to stop at or frequent for their needs. If you can catch their attention with your branding, then you have a real shot at earning their business. Picture bold displays with your logo and other brand images. 

Break out of the Clutter

It’s no secret that trade shows can be quite cluttered and crowded with vendors just like you. Allow the experts to help you break through all of the noise with a backdrop that truly stands out from the crowd. SpeedPro London has every size display you could possibly need ranging from small tabletop displays to 12-foot displays that will draw attention! 

Be sure to take up as much space as you are allotted with your backdrop to impress potential customers and help your booth stand out. 

Look for Quality Materials

Nothing is worse than spending your hard-earned cash on a trade show backdrop just to have it turn out nothing as you pictured. Don’t settle for grainy photos and cheap materials. Make sure your professional printer is using quality materials that will stand up over time. After all, you may use this backdrop at more than one event and want it to be a worthy investment. 

Look for a printer that uses high-quality Avery materials to create a backdrop that will last you for years to come. 

Launching a New Product or Service

If you want to launch a new product at your trade show, then you should consider having some promotional materials made. Your backdrop can serve as the main advertising tool to draw in old and new customers to see what you are offering. Picture backdrops with stunning photographs, bullet points of interest, and any other information that might be relevant to making sales of your new product or service. 

Bring in Professionals

When you need trade show signs in London, SpeedPro London has the experience to create a visually stunning backdrop. With our help, you can create a trade show booth or tent that people will easily remember. Give us a call today to learn more about how we can partner with you and your business!

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