Why NOW is the Right Time to Use Out of Home Marketing – Speedpro Nova Scotia
In today’s digital age, it’s estimated that most North Americans are exposed to somewhere between 4,000 to 10,000 ads each day – most of which is through a screen. It’s now more important than ever that brands can build a sense of trust with their customers; brand authenticity is one of the top qualities consumers say attracts them to a brand.
Out of Home (OOH)
marketing is a great starting point to building brand identity, recognition and trust. Brands use OOH campaigns, such as billboards or large-scale signage repetitively for long-term results and gaining recognition. Familiarity builds trust and the more often customers see your message, the more they are going to remember it. You’ll give confidence to your buyers that your brand is out there for the world to see!
Make it clear that you are investing time, effort and money into your brand – it will pay off.
Unlike on a TV screen or radio station, consumers can’t look away or turn off OOH advertising. So many consumers try and avoid ads, and deem them as nuisances and a reason to look away. Thinking of targeting passerby’s outside your business? Or wrapping your vehicle to catch consumers on the go? When people are on the move, they are typically more aware of their surroundings, more likely to pay attention to you, and won’t have an immediate urge to look away. Once you’ve got their attention, you’ll want to keep them there – and we can help you with the right graphics to do just that!
You can certainly benefit from a blank canvas – and we can help to utilize the spaces that you think are a good fit for showing off your brand. Keeping your message uncluttered is a good way to utilize the space you have, keeping a clear message that is easy for consumers to understand.
And don’t forget, when it comes to OOH advertising, you don’t have to do a lot of work – we can do it for you!
We collaborate with our clients to create their vision and bring strategy to advertising your brand that works for you. With a large product line and a high-quality graphics we can offer everything you need for your next OOH advertising campaign.
Need an idea? Here’s just a few:
- Vehicle and Fleet Wraps
- Window Graphics
- Sidewalk signs
- Spot Decals
Interested? Want to learn more? Visit our website or give us a call at 877-277-9797 and we can talk outdoor advertising!