5 Benefits of Wayfinding Signage in Design

Apr 9, 2019

Designers please take note: This post is a call to action to end the guessing game as it’ll come to implementing a wayfinding system. It isn’t enough to simply design gorgeous assets, color schemes, and effective typography. These days, designers have to act and think like strategists to allow overall success, project longevity, and end-user happiness.

One true metric oftentimes overlooked within our big-data, modern society is how to design for an overall user experience inside a physical environment? The quality signage company of Speedpro Penticton will help to answer this question.

Asking the Proper Questions using Wayfinding

User-experience: it’s more than a buzzword; it’s a psychological introspective on how individuals engage with physical spaces, use products, as well as react to design. It’s why it is important for a designer to think like a strategist no matter what level you operate.

Historically, roles and silos influence the whole process of design. It’s particularly a fact as we discuss wayfinding, whether digital or traditional. Facing the complicated issues of getting people from one point to another becomes tedious. Remaining within one’s own area permits you to forget about the overall program objectives.

As wayfinding may blend environmental graphic design with UX strategists, project managers, and architects, the design oftentimes takes a nearly infinite quantity of changes and iterations before, at last, reaching approval. It’s oftentimes to the detriment of bloated budgets, expanding scope creep, and a 10-time increase in anxiety.

But, it’s an excellent chance to permit our designs to influence the general wayfinding experience, as well as serve as a model to live inside the convergence zone of user-experience interface design and strategy.  

With an efficient wayfinding system essentially answering these two questions—“Where are you going?” and “Where are you?”—a strategic-thinking designer may take the answers, as well as introduce new thought processes in order to solve problems within an empathetic way and send positive reverberations all through a project’s team.

5 Advantages of Using A Wayfinding Program in Design

It’ll create a sense of place for visitors to find the place on their own instead of being overwhelmed with irrelevant and senseless messaging.

The visitor experience organically takes place. As the world of strategy and design come together regarding wayfinding, it’ll create a smooth experience in which finding your way is nearly considered too easy.

It’ll build brand equity. As your wayfinding system is designed in a strategic way, the brand permeates through discovery and signage.

As design and strategy come together, the brand’s story has the ability to shine. No matter the kind of wayfinding activation or brand we are working on, we always ensure the brand’s story is at the heart of everything. It is a cornerstone and continuation of building brand equity.

It’ll save headaches, money, and time. Wayfinding oftentimes produces a more positive effect and return on investment. Designers who are able to think strategically regarding wayfinding is worth much more than graphic designers doing what they are told without asking the hard or appropriate questions. These hard questions are critical in the overall program’s success.

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